IGNITE 2021

Marketing + Customer Experience Conference

Tuesday and Wednesday, April 20-21, 2021

IGNITE 2021

Marketing + Customer Experience Conference

Wednesday and Thursday, April 20-21, 2021

Event Overview

One thing organizations have learned this past year? Just how important it is to understand, connect, and engage with your customers and employees.

AMA Cincinnati’s IGNITE! Conference, now in its fourth year, brings together marketing and CX professionals to share best practices, proven tools, smart ideas, and inspiring stories on how to positively influence customers’ experiences to improve their interactions and increase brand loyalty.

As we emerge from the challenges of 2020, the timing couldn’t be better to learn from our collective experience and share inspiration and insight for a brighter future.

Featuring • two days of inspirational speakers, • three expert keynotes, • 20+ breakout sessions, • and interactive, small-group “Power Studios,” IGNITE! 2021 promises to be a hands-on mental workout that will push you to up your game, motivate your team, strengthen your company’s results, and advance your career.

This year’s Ignite Conference is virtual, and you’ll have access to content for continued learning after the event.

KEYNOTE SPEAKERS

Megan Burns

  • Founder and Principal of Experience Enterprises
  • Former Forrester Analyst

Rishad Tobaccowala

  • Senior Advisor to Publicis Groupe
  • Author, Advisor, Educator

Brian Solis

  • Global Innovation Evangelist at Salesforce
  • Digital Anthropologist, Futurist
Image of Ignite 2021 Agenda

Agenda Quick Download

TUESDAY APRIL 20, 2021

WEDNESDAY, APRIL 21, 2021

SPEAKER TRACKS

CREATING VALUE (POWERLIFTING)

  • Prioritizing the Marketing Madness for Your Customer and Brand
  • Design Thinking [Workshop]
  • If Disney Ran Your Business: Secrets to Lead and Create a Disney-like Experience and Winning Team Culture

ELICITING ENGAGEMENT (FLEXIBILITY)

  • Brain Shift: Why Behavioral Economics is the Future of Marketing [Workshop]
  • Increasing Brand Differentiation and Consumer Loyalty Across Channels [Panel]
  • From the Horse’s Mouth: How to Get Your Customers to Share Their Voices
  • The Funnel After the Funnel: Why Post-Sale Marketing Matters

HARNESSING TECHNOLOGY (COORDINATION)

  • Is Compliant Consumer Privacy Part of Your Consumer Experience?
  • How a Customer-Focused Dashboard Puts You in the Driver’s Seat
  • How Synergy Between Humans and Technology Can Improve Customer Experience [Panel]
  • Marketing Automation: Is Your Company Prepared to Make It Work?

MOTIVATING PEOPLE POWER (ENDURANCE)

  • Creating an Award-Winning Corporate Culture That Reinforces Your Brand
  • Chief Customer Officer: What Is It and Why Do You Need One?
  • Power Up to an Inclusive Work Environment
  • Heartstrings: Build a Culture Centered on Customer Experience

DISCOVERING CUSTOMER INSIGHTS (SPEED)

  • Jump Start Your Data Fitness
  • Using Insights to Drive Better Decisions
  • Avoiding Icebergs Through Preventative Research
  • The Art of Listening to Your Community and Putting Insights Into Action [Panel]

Ignite 2021 Sponsors