"The power of imagination created the illusion that my vision went much farther than the naked eye could actually see." – Nelson Mandela

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Smart move, @McDonalds. 🍟

Changes to the #CX are here to stay as COVID-19 accelerates #digitaltransformation and places greater emphasis on online orders, digital operations, drive-thru windows to feed digital-1st customers.📱

More via @Forbes: https://sforce.co/3y9YeBd

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Brian Solis

Global Innovation Evangelist, Salesforce

The New Role of Marketing in CX
April 21, 2021
4:00 – 4:45 p.m.

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Who owns the Customer Experience (CX) in a post-COVID, Novel Economy? Leading digital anthropologist, digital marketing pioneer and best-selling author Brian Solis believes that the new role of marketing is to define and shape customer experiences – beyond the top of the funnel and throughout the entire customer journey. Brian will share his latest research on CX and its new trajectory as a result of the pandemic. He’ll also explore how marketing can take the lead to unify the organization around the customer’s experience and the future of business growth.