Interviewer: The New Role of Marketing in CX
April 21, 2021
4:00 – 4:45 p.m.
Nick Glimsdahl will interview keynote speaker Brian Solis during this session.
Who owns the Customer Experience (CX) in a post-COVID, Novel Economy? Leading digital anthropologist, digital marketing pioneer and best-selling author Brian Solis believes that the new role of marketing is to define and shape customer experiences – beyond the top of the funnel and throughout the entire customer journey. Brian will share his latest research on CX and its new trajectory as a result of the pandemic. He’ll also explore how marketing can take the lead to unify the organization around the customer’s experience and the future of business growth.