The X’s and O’s of Customer Experience

September 27, 2019

Event Overview

IGNITE! 2019 is all about the X’s and O’s of customer experience that your team needs to build a winning playbook: from the Online eXperience to the Offline eXperience to the Operations eXperience.

How do you ensure that you captivate your brand’s fanbase at every touchpoint? This year’s Ignite speaker lineup is stacked with big league players equipped with strategies for you to draw up the best plays for your organization.

Customer experience is the game-changer. Are you ready to lead your team to success?

Get off the bench. Get in the game.

Keynote Speakers

Julie Spencer Washington

Founder & President, Inspired Actions

Former CMO, Champion Petfoods and Jamba Juice, and Marketing Leader at Procter & Gamble, Gillette, and Nestle Purina

Geno Church

Captain of the Shared Ship, Author, Hall of Fame Marketer, Pirate for Good

Former Discovery and Strategy Director, Brains on Fire

Ignite agenda image

Quick Download: Ignite 2019 Agenda

Speaker Tracks


  • How User-Centric Design Makes Customers Successful: The Key to Adoption and Retention
    Anya Gerasimchuk, GE Aviation Digital

  • Maturing Your User Experience Team
    Cristine Cravens, Kroger

  • [WORKSHOP] How to Win with a Purpose-Driven Marketing Strategy
    Anne Oudersluys, Core Impact


  • Product or Campaign Thinking: The Digital Intersection of Two Lifecycle
    Lydia Henshaw, MoxieGirl

  • Embracing a “Pinball” Customer Journey
    Matt Nitzberg, Nepa

  • [WORKSHOP] UX Writing: The Key to a Better Digital CX
    Autumn Cayabyab, Paycor


  • From Surface to Strategy: Cultivating a Truly Customer-Centered Organization
    Catey Corel, g2o

  • Scalable Tools for Your CX Program
    Marilyn Cox, Clubessential Holdings

  • [WORKSHOP] Design Thinking for Customer Experience Applications
    Jeff Hendrickson, GE Aviation (Washington, DC)

Lunch Huddles

New this year! “Huddle” and plan your CX strategy over lunch! Sit with one of the speakers or other experts for an informal discussion on your favorite CX topic. It’s your choice who to sit with, but it’s first come-first served. Which play will you choose?

Ignite 2019 Sponsors