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Gina Leranth

Senior Director, Customer and Product Marketing, Paycor

The Infinite Loop of Customer Experience

11:00 AM – 12:00 PM

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If the relationship you have with your customer fizzles into standard post-sale support and maintenance, you’re missing out an incredible opportunity to nurture and grow your customers into vocal advocates for your brand. By reimagining the customer experience as an infinite loop, or never-ending story, you’ll find new opportunities to support, surprise, and delight your customers, which can dramatically increase customer lifetime value. In this presentation, Gina will share an exciting framework that just might forever change the way you think about your customer.

About Gina Leranth

Gina Leranth is a results-driven marketing professional focused on creating customer experiences that drive loyalty and advocacy. Gina is passionate about delivering marketing programs that educate, engage, and empower customers throughout their lifecycle. Gina believes that at the most basic level, marketing is the process of understanding your customers, anticipating their needs, maintaining healthy relationships, and giving them ways to advocate for your brand. Gina also has extensive experience with customer development programs, product marketing, analyst and public relations, marketing automation, advocacy, and customer relationship management.

Gina has been recognized as a Top 100 Customer Marketing & Advocacy Strategist and previously serviced as an Advisory Committee member for American Marketing Association IGNITE! 2021.

Gina and her husband Scott reside in Cincinnati with their 3 children.