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Mary Mathes

Director of Data Insights, Alpha- Diver

Unlocking Better CX through Neuroscience

1:00 PM – 2:00 PM

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Mary will share insights from Alpha-Diver’s neuroscience-based model and database to simplify and clarify business leaders’ CX challenges. Attendees will walk away with:
  • The key human truths that underlie what makes for a good vs. not-so-good perceived customer experience.
  • Tangible ways to create more positive customer experiences, with real-world examples, and
  • A framework by which to evaluate their brand WHYs to drive a purpose that will subconsciously connect with consumers.

About Mary Mathes

Mary Mathes is an expert in revealing strategic, data-driven stories whose career path has been anything but status quo. From starting out in traditional market research with consumer goods at Nielsen BASES, to her pivot to international relations as a political and leadership analyst in Washington DC, and now to helping brands grow with insights and strategy via The 9WHYs of human behavior, Mary has honed a unique ability to distill crucial insights, place situations in context, and devise tangible solutions that let her activate Alpha-Diver’s BeSci-driven understanding on another level.