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Mary Mathes

Director of Data Insights, Alpha- Diver

Unlocking Better CX through Neuroscience

1:00 PM – 2:00 PM

Mary will share insights from Alpha-Diver’s neuroscience-based model and database to simplify and clarify business leaders’ CX challenges. Attendees will walk away with:
  • The key human truths that underlie what makes for a good vs. not-so-good perceived customer experience.
  • Tangible ways to create more positive customer experiences, with real-world examples, and
  • A framework by which to evaluate their brand WHYs to drive a purpose that will subconsciously connect with consumers.