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Jay Picconatto

Head of Global Commerce, General Mills

Humanized Commerce – Driving Brand Purpose in a Digital World

2:15 PM – 3:30 PM

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The future of commerce will be driven by more technology and less human interaction. Building brands in this environment will deliver holistic, connected experiences while remaining human-solution oriented at the core. This discussion will be about how technologies can drive new and rich
brand activation and the need to maintain a healthy balance of purpose and personalization to ensure the activations are human-centered. In addition, how we can intentionally organize and guide our teams to foster this.

About Jay Picconatto,

As the head of Global Commerce, Jay is responsible for setting precise, connected commerce and media objectives, vision, and strategy and influencing the global organization through clear and transparent communication. In this enterprise-wide role, Jay’s primary idea is to drive global growth through
stringent strategic integration, relevant capabilities, and innovation.

Jay holds a Bachelor of Arts degree in Mathematics and Economics from Saint Olaf College and a Master of Business Administration from the Stanford Graduate School of Business. He continues to serve as a guest lecturer to their marketing program. Jay is a husband and father of three – Beck (16), Tommy (14), and El (12) – and enjoys coaching his two sons’ hockey teams and trying to keep up with his daughter’s drama and volleyball schedules.