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Jay Picconatto

Head of Global Commerce, General Mills

Humanized Commerce – Driving Brand Purpose in a Digital World

2:15 PM – 3:30 PM

See Full Agenda

The future of commerce will be driven by more technology and less human interaction. Building brands in this environment will deliver holistic, connected experiences while remaining human-solution oriented at the core. This discussion will be about how technologies can drive new and rich
brand activation and the need to maintain a healthy balance of purpose and personalization to ensure the activations are human-centered. In addition, how we can intentionally organize and guide our teams to foster this.