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Tyler King

Design Lead, IBM

Avoiding Icebergs Through Preventative Research
April 21, 2021
1:00 – 1:45 p.m.

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Get fit by mixing up your routine: leverage the power of preventive design. We live and design in a culture of make, make, make! It’s the corporate world, so what else would we expect? More products = more money, right? Find new ways to increase stamina and endurance through the vital function of design research: prevention. Stopping a ship before it hits an iceberg would be applauded. Training our organizations to approach so-called “failed” projects with a flexible mindset, can lead to a savings in millions of dollars in development costs. Preventive design can help us shift toward celebrating purpose-driven outputs rather than output for the sake of output.

At the end of this session you’ll:

  • Understand how to leverage design thinking and user research before you start to productize for cost savings.
  • Learn how to give yourself permission and take responsibility for shutting down a project that isn’t serving the customers.
  • Receive advice on how to set up your user research approaches so you eliminate/acknowledge biases up front.
  • Increase your strategies for curating research findings to yield a decision

About Tyler King

Tyler King is a design lead at IBM, specializing in design research and strategy for enterprise hardware – specifically mainframes! Most recently, she oversaw the design work for the new z15 Instant Recovery capability and z/OS Workload Interaction Navigator. She’s currently working on several upcoming projects related to mainframe strategy, for everything from the hardware all the way up through the operating system. In addition to her product work, Tyler is the studio lead for IBM Studios Poughkeepsie, where she focuses primarily on skills growth initiatives for new designers.