I See You: Enhance the customer experience via your sense of vision

Julie Washington

Founder & President, Inspired Actions | Former CMO, Champion Petfoods and Jamba Juice, and Marketing Leader at Procter & Gamble, Gillette and Nestle Purina

Just as our visual acuity indicates the sharpness and clarity of our vision from a distance, so does our marketing vision determine our ability to uncover business opportunities, consumer needs, trends, blue oceans and unique experiences.

As your Doctor of Marketing Optometry, we will examine how successful businesses are Seeing Consumers, Seeing Shoppers, Seeing Products and Seeing Partners, and unpack tools that will aid in greater clarity, sharpness, creativity and innovation.

If you want to enhance your brand’s customer experience, your sight needs to be improved. Join me for an annual marketing eye exam.