
Lunch Huddle Coach: Cultivating Internal Community for External Results
Brian Passon
Co-Captain, The Shared Ship
BONUS Workshop: The Shared Ship | Thursday, September 26 | 84.51°
Climb aboard the “Shared Ship” and let your imagination carry you away as Geno Church and Brian Passon take you on a journey toward creating memorable experiences. They will explore the triggers that generate lasting impressions; suggest ways to engage past the moment; and share an “advocacy compass” that floats upside-down traditional influencer marketing approaches. This workshop will walk you through five “masts,” or principles, that you can use to rally your crew and harness the wind in your organization. The Shared Ship is a holistic approach that takes into account every part of your organization, and every touch point with your consumers.