Autumn Cayabyab will be speaking:

ONLINE EXPERIENCE WORKSHOP

UX Writing: The Key to a Better Digital CX
September 27, 2019
1:30 p.m. – 3:00 p.m.

LUNCH HUDDLE COACH

Topic: UX Writing
September 27, 2019
12:10 – 1:30 p.m.

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UX Writing: The Key to a Better Digital CX

Autumn Cayabyab

Senior Content Strategist (Product Design & UX) at Paycor

How do customers read on the web? The truth is, they don’t. They scan. According to Nielsen Norman Group, less than 16% of people read websites word by word. They’re quickly scanning your app, software, or digital content for the words that matter most. UX writing is the key to creating a standout digital experience that takes your customer on a stress-free journey. Better user experience is better customer experience, and we all know that’s better business. In this session, we’ll cover UX writing and microcopy best practices designed to elevate your CX. We’ll explain the difference between UX writing and copywriting, and why clarity is Queen. You’ll take away tangible next steps for launching a user-centered content strategy. This session will be part talk, part interactive workshop and part Q&A.

About Autumn Cayabyab

Autumn is a Senior Content Strategist on the product design team at Paycor. Her primary focus is to lead the UX writing strategy and deliver microcopy that enhances product experience. She’s passionate about CX, product design, problem-solving, creative strategy, leadership and building diverse communities. She previously served as Creative Director of a social media studio and Co-President of AIGA Cincinnati. In 2015, she founded a women’s leadership initiative for Cincinnati creatives called WomanUp. She loves using design thinking to drive collaboration, generate diverse ideas and validate solutions. In 2018, she was certified by IBM as an Enterprise Design Thinking Practitioner. Autumn loves dogs, espresso, wearing all black, craft cocktails, traveling and being witty whenever possible.