Alan Hughes

Founder and Chief Creative Officer, NEXT/NOW

Alan Hughes began his career with the Mills Corp. in 1993. His focus is creating digital content and interaction that thematically, creatively, and architecturally feel ‘as one’ with the physical experience and environment.

Group interaction, intuitive interfaces, social media hooks, and unexpected digital reactive surfaces have become the hallmark of Alan’s work in the field. He is an established speaker on the topic of digital branded environments. Alan has created content and experiences for some of the world’s most well known activations, including multiple Times Square collaborations, The NBA Flagship Store, the Super Bowl, the Final Four, The Dubai Mall, The Crown Fountain, The Chicago Olympics Bid, Chicago Ideas Week, Tedx, and numerous retail and brand innovation projects.