Geno Church will be speaking:

CLOSING KEYNOTE
September 27, 2019
3:15 – 4:15 p.m.

LUNCH HUDDLE COACH

Topic: Building Authentic Community

September 27, 2019
12:10 – 1:30 p.m.

BONUS WORKSHOP at 84.51
September 26, 2019
4:00 – 6:00

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Think Like A Pirate to Build Cultures of Greatness

Geno Church

Captain of the Shared Ship, Author, Hall of Fame Marketer, Pirate for Good | Former Discovery and Strategy Director

Did you know that pirates used to have a code of honor and welfare system for its members? Despite the long distances and frequent travel, they developed a tight-knit community founded on shared purpose and experiences.

Geno Church has been labeled a “passion pirate” for his ability to ambush business as usual and reroute routine thinking, and create powerful experiences based on a shared mission. He champions exploration – going on the front lines to find out what your customers really think and want, what really matters to employees, and what value your brand really provides.

Don’t just observe; be an active part of the CX movement. Don your eye patch or your parrot, and join Geno’s band of customer experience zealots.

BONUS Workshop: The Shared Ship | Thursday, September 26  | 84.51°

Climb aboard the “Shared Ship” and let your imagination carry you away as Geno Church and Brian Passon take you on a journey toward creating memorable experiences. They will explore the triggers that generate lasting impressions; suggest ways to engage past the moment; and share an “advocacy compass” that floats upside-down traditional influencer marketing approaches. This workshop will walk you through five “masts,” or principles, that you can use to rally your crew and harness the wind in your organization. The Shared Ship is a holistic approach that takes into account every part of your organization, and every touch point with your consumers.

About Geno Church

Geno is Captain of the Shared Ship consultancy, a Hall of Fame marketer, and a self-proclaimed “pirate for good.” His Shared Ship agency is focused on the power of community movements and the formation of a deeper form of engagement. Geno shines at uncovering the DNA of clients and their customers, and has walked the path with brands and organizations including: Fiskars Brands, the National Center for Families Learning, National Council of Teachers of English, BFGoodrich, Michelin, Australian Childhood Foundation, The Environmental Defense Fund and the Dairy Farmers of Wisconsin.

Geno is also a highly sought after speaker, and has been a presenter and workshop facilitator at events hosted by Khoros, Blackbaud BBCON (Australia), EXMA Bogota, EXMA Peru, WOMMJapan, The Good Business Summit and the Word of Mouth Marketing Association, just to name a few. He is co-author of two books, Brains On Fire: Igniting Powerful, Sustainable Word of Mouth Movements + The Passion Conversation: Understanding, Sparking and Sustaining Word of Mouth Marketing.