2025 Conference Agenda At-a-Glance
| Date | Time | Title | Details | Learn More | |||
|---|---|---|---|---|---|---|---|
| Thursday, September 25 @ VML Offices | #colspan# | #colspan# | #colspan# | Abstract & Speakers | |||
| 3:00 - 5:30 PM | Workshop: The NEW Fickle, Non-Linear Customer Journey | AIDCOM Consulting Founder Jeff Hendrickson, Union Pointe Consulting Founder Marc Macaluso, and Upstream360 | Abstract & Speakers | ||||
| 5:30 - 7:00 PM | Opening Reception | Meet the Speakers, Board, Partners, and Fellow Attendees over Cocktails and Appetizers! | |||||
| Friday, September 26 @ Cintas Center | #colspan# | #colspan# | #colspan# | ||||
| 7:30 - 8:30 AM | Kickstarter Breakfast & Facilitated Discussion: Define Your Conference Experience | The Reflective Lotus Founder Afton Palmer and White Paw Ventures Founder Katie Kinnemeyer | Abstract & Speakers | ||||
| 8:00 - 9:00 AM | Check-In | Networking, Coffee & Bagels in the Experience Lounge | Abstract & Speakers | ||||
| 9:00 - 9:15 AM | Conference Kickoff - Main Ballroom | AMA Cincinnati Board and IGNITE Steering Committee Members: Opening Remarks | |||||
| 9:15 - 10:15 AM | Opening Plenary - The Future of CX: Vibes, AI, and the Journey of One at Scale | VML Chief Innovation Officer Brian Yamada and AMA CEO Bennie Johnson | Abstract & Speakers | ||||
| 10:15 - 10:45 AM | Break | Community Connect in the Experience Lounge | Abstract & Speakers | ||||
| 10:45 - 11:45 AM | Authenticity & Automation: Vibing with Consumers Online and Off (Breakout 1 - B2C Focus) | Panelists: Chase Bank VP Community Engagement Shannel Heath, Kroger Director of Product Design Kara Herbert, and Brandience Owner & CEO Brian McHale. Moderator: Tom Jones, TheWholeJonesGroup | Abstract & Speakers | ||||
| 10:45 - 11:45 AM | Storytelling in the Age of AI: Making Prospecting & the Pipeline Personal (Breakout 2 - B2B Focus) | Panelists: Paychex/Paycor Director of Digital Marketing Growth Lauren Dennison, University of Cincinnati Marketing Professor Roseann Hassey, and Scrappy ABM Head of Podcast Strategy / Founder of Sell Through Social Joseph Lewin. Moderator: Cortlan Booker, Spectrum Reach | Abstract & Speakers | ||||
| 11:45 - 1:15 PM | Lunch & Choose Your Journey | Vibe Check with BrandRankAI, Table Topics, Experience Lounge, and more! | Abstract & Speakers | ||||
| 1:15 - 2:15 PM | Trust & Transparency: The New Currency of Customer Loyalty (Breakout 1 - Insights & Ethics Focus) | Panelists: Cincinnati Public Radio VP of Content Jenell Walton, 84.51 Talent Manager Connie Rankin Ross, The Circuit Executive Director / T6 Group Fractional CIO Tracy Ruberg, and Fifth Third Bank Ecosystem Innovation Manager Nate Sowder. Moderator: Betty Rodriguez-Hakes, Gourmet Betty | Abstract & Speakers | ||||
| 1:15 - 2:15 PM | CX Enablers: The Marketer's Guide to Tech that Opens Gateways to Connection (Breakout 2 - Tools Focus) | Panelists: Nichefire Co-Founder Khalil El-Amin, Narratize Founder Katie Trauth Taylor, and University of Cincinnati Assistant VP of Integrated Data, Engineering & Application Services (IDEAS) Josette Riep. Moderator: Audrey Ronis-Tobin, CoStrategix | Abstract & Speakers | ||||
| 2:15 - 2:45 PM | Break | Community Connect in the Experience Lounge | Abstract & Speakers | ||||
| 2:45 - 3:45 PM | Closing Plenary - From Digital to Human and Back: Building Brand Experiences that Vibe | Panelists: Ford Sr Director Product - Web and eCommerce Experiences Scott Kelly, BBB VP Brand Engagement Kate Olberding, and Wendy's Director of Digital Products Akhilesh Anakapally. Moderator: Ben Geheb, VML | Abstract & Speakers | ||||
| 3:45 - 4:00 PM | Conference Wrap-Up | AMA Cincinnati Board and Steering Committee Members Sum It Up | |||||
| 4:00 - 5:00 PM | BONUS Reception: Digesting Your Day Over Drinks | Facilitated Discussion: Takeaways, Next Steps, Feedback, and Fun | Abstract & Speakers | ||||
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