Creating an Award-Winning Corporate Culture That Reinforces Your Brand
April 20, 2021
1:00 – 1:45 p.m.
Internal branding shapes the success of an organization from the inside, out. Studies show that companies with strong brand cultures have the highest levels of employee morale, retention, and brand ambassadors.
Shana Harris will share how to clarify your brand internally in order to create business results that drive the success of the entire company. This session will examine continuous reinforcement strategies, best practices, and the process for how companies can create an award-winning culture. She will provide an education on branding, along with examples of how some of the most successful brands live their brand internally and externally, and how they build a strong culture that leads to loyalty, preference, and strong ROI.
At the end of this session, you’ll:
- Gain insights into how a strong internal brand and culture lead to powerful business results
- See how internal and external brand-centric programs work in tandem
- Understand how defining your brand DNA and value internally can create a strong culture
- Learn about the internal programs that improve employee morale, and most effectively reinforce your brand