Thanks for the POV @rishad on the Third Connected Age and the future of Omnipresence. Indeed it's an exciting time for people/brands to lean into AI, AR/VR. Here's to the next 1,000 days! https://twitter.com/rishad/status/1528370847475441664

A look at what the future holds. One of his best from @rishad
https://rishad.substack.com/p/omnipresence-omniverse?s=r&utm_campaign=post&utm_medium=web&utm_source=direct

Load More...

Rishad Tobaccowala

Author, Educator, and Senior Advisor to Publicis Groupe

How Marketing is Being Reinvented for an Experiential Age
April 21, 2021
12:05 – 12:45 p.m.

See Full Agenda

Today’s brand is a compilation of experiences, and experiences make brands. In an omni-channel, always-on age, a brand’s experiences certainly include product/service utility and packaging, but also customer service, consumer advocacy, client happiness, and all of its digital interfaces.

Marketers are facing many other radical changes, too: including a shift from the old scale (of manufacturing, distribution, spending) to the new scale (of data, networks, influence); the transition toward re-aggregation that is replacing segmentation; and the rise of data-driven storytelling. As someone who has watched and led many of these changes, Rishad Tobaccowala will share how marketers can best thrive in this age of experience.