Is Compliant Consumer Privacy Part of Your Consumer Experience?
April 20, 2021
1:00 – 1:45 p.m.
Are you prepared with foundational customer privacy moves? The California Consumer Privacy Act of 2018 led the way in 2020. Since then, over 20 U.S. states have either passed or introduced online consumer privacy regulations. How does a law in California affect a marketer in the Tri-State area? As states across the country continue to enact data protection legislation, make sure you’re ahead of the game. Michael Loban will explain how to balance current regulations, cybersecurity, and compliance issues to benefit your customers and your organization.
At the end of this session, you’ll:
- Understand the elements and implications of successful customer data governance–and the penalties of non-compliance
- Have strategies to ensure complete, compliant, and efficient data collection across your organization’s digital properties
- Tag auditing and monitoring technology
- Know how to communicate with customers to ensure confidence in how you’re collecting and managing their data