Brain Shift: Why Behavioral Economics is the Future of Marketing [Workshop]
April 20, 2021
1:00 – 1:45 p.m.
What if you knew how the brain made decisions? What if you could tap into those hidden choices in the subconscious mind of your customers to know exactly what would encourage them to buy from you, engage on social media, or increase loyalty? Your current and potential customers’ behavior can be very predictable when you understand the brain. With the changing landscape, behavioral economics is being implemented in companies around the world requiring marketing, brand strategy, and customer experience to change as well. Melina Palmer teaches on this topic through the largest academic human behavior lab in the world. This workshop will explain what behavioral economics is and how brain science is being incorporated into everything from hospitals to household products.
At the end of this session you will be able to:
- Gain an understanding of the landscape change that the industry is facing
- Learn the number one thing businesses get wrong when trying to apply behavioral economics
- Acquire basic concepts of behavioral economics and tips for how to use them in your own business