Moderator: The Art of Listening to Your Community and Putting Insights Into Action
April 21, 2021
3:00 – 3:45 p.m.
Good marketing is driven by the ability to give your community what it needs. Corporate history is littered with companies that had outstanding customer experience but missed the shifting landscape on value proposition. As marketers, we must constantly listen to what our community is telling us and what they aren’t telling us. This fireside chat brings together experts in various methods of customer research to discuss both how to go about listening for insights, as well as how to leverage your CX data to understand the customer’s ultimate decision whether or not to buy.
From this session you’ll:
- Gain insight on listening tools that can help shape products and offerings
- Understand a storyboarding process to understand the steps that buyers take even before they even arrive at your website
- Get a sense of the human elements driving consumers to want and need products and offerings