From the Horse’s Mouth: How to Get Your Customers to Share Their Voices
April 21, 2021
1:00 – 1:45 p.m.
We often struggle to get customers to participate in case studies and testimonials since they wonder what’s in it for them, and they may be prohibited from providing endorsements and testimonials. While working as the Forrester analyst covering customer engagement, Jeff Ernst surfaced surprising insights on what motivates customers to engage in sharing their knowledge, experience, and advice. He will share why it’s so important for companies to understand their buyers, develop customer engagement strategies, and unleash their customers’ voices. If you can get a customer to share their success story in their own words, you’ll drive new customer acquisition, adoption, expansion and renewal, and valuable customer insights.
At the end of this session, you will be able to:
- Learn what really motivates your customers to share feedback in their voice and why what you’re doing today actually turns them off
- Find out the eight key ingredients to designing marketing programs that your customers want to eagerly participate in
- Learn how to give customers control over their activities and content so they clamor to share their voice and become customer advocates