Excited to be speaking at #AMAIgnite conference in a few days on April 20th! I'll be discussing ways to increase #brand #differentiation and #consumer #loyalty across channels. Fellow panelists are @mfleischner, Sarah Chapman and @ashleyfaus. It's sure…https://lnkd.in/dt3CBy2

Encouraging to hear @UltraRajesh talk about his @UltranautsInc team's initiatives to foster cognitively diverse workforce in different industries! Bravo!#autismspectrum #neurodiversity #allyship @BrandCenter_CBS #BRITEconf

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Hope Freedman

Consumer and Brand Purpose Marketer

Panelist: Increasing Brand Differentiation and Consumer Loyalty Across Channels
April 20, 2021
3:00 – 3:45 p.m.

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The next evolution in marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon.

From this session you’ll:

  • Understand how to design engagement strategies with a shared playbook across channels
  • Learn how a human-first focus enables more authentic, relevant interaction
  • Tap into values-led messaging to pursue brand loyalty