A #brand's compelling story of what its value is needs to be consistently seen and felt by #consumers and employees @aliciatillman #Capitolis #BRITEconf

Well said! Best practice to weigh #environmental impacts toward beginning of new #product #development process with cross-functional team
@elcompanies @Adweek #SustainabilitySummit

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Hope Freedman

Consumer and Brand Purpose Marketer

Panelist: Increasing Brand Differentiation and Consumer Loyalty Across Channels
April 20, 2021
3:00 – 3:45 p.m.

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The next evolution in marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon.

From this session you’ll:

  • Understand how to design engagement strategies with a shared playbook across channels
  • Learn how a human-first focus enables more authentic, relevant interaction
  • Tap into values-led messaging to pursue brand loyalty