Ferry Hoes

Co-founder and Brand Humanizer,
Brand Humanizing Institute

Panelist: How Synergy Between Humans and Technology Can Improve Customer Experience
April 21, 2021
1:00 – 1:45 p.m.

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In an age where Artificial Intelligence (AI) is on the rise and automation is everywhere, organizations need to find new and improved ways to set themselves apart. Technology can be used successfully to enhance marketing and customer experience, as well as to promote new product innovation. But there are pitfalls when companies try to use technology to replace humans.

At the end of this session, you’ll:

  • Envision what the near future might look like in respect to AI and automation
  • Understand how to create synergy between humans and technology
  • Plan how to increase brand equity and loyalty when humans and tech both work in their respective strong suits