Agreed! And I'd say that curiosity extends to our audience... I want to know all about 'em. What do they love? What do they hate? How are they winning? What are their challenges? Why do they read this or take that action?

Working on some exciting stuff in tandem with alltheteams for @Atlassian #AtlassianTeam21. Join us for FREE to catch exciting announcements and excellent educational content! https://events.atlassian.com/team21

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Ashley Faus

Content Strategy Lead, Atlassian

Panelist: Increasing Brand Differentiation and Consumer Loyalty Across Channels
April 20, 2021
3:00 – 3:45 p.m.

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The next evolution in marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon.

From this session you’ll:

  • Understand how to design engagement strategies with a shared playbook across channels
  • Learn how a human-first focus enables more authentic, relevant interaction
  • Tap into values-led messaging to pursue brand loyalty