The Funnel After the Funnel: Why Post-Sale Marketing Matters
April 21, 2021
3:00 – 3:45 p.m.
We all know how the traditional marketing funnel works: attract prospects to your brand with savvy content or promotions, educate them, and convert them into paying customers. But if you stop there, you’re missing a huge opportunity. Current customers can fall away if they don’t fully adopt your product or have a good experience, which impacts future referrals as well as additional revenue. “Client success” is the funnel that comes after the funnel — and marketing to customers during all stages of this new funnel is critical to turn customers into advocates who speak about your brand and refer new customers to it. Amy Mengel will share the importance of customer marketing and the client success function. You’ll walk away with a better understanding of the stages of this post-sale funnel and how strategic marketing at each step can help you retain and grow your customer base.
At the end of this session, you will be able to:
- Understand the key stages of the post-sale funnel and identify customer segments for upselling and cross-selling
- Learn strategies that can be used to convert current customers to new products at a higher revenue price point
- Realize why proper client onboarding is so important