IGNITE! 2021 Agenda

KEYNOTE SPEAKERS

Megan Burns

  • Founder and Principal of Experience Enterprises
  • Former Forrester Analyst
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Rishad Tobaccowala

  • Senior Advisor to Publicis Groupe
  • Author, Advisor, Educator
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Brian Solis

  • Global Innovation Evangelist at Salesforce
  • Digital Anthropologist, Futurist
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Agenda Quick Download

TUESDAY APRIL 20, 2021

TimeTrackName
12:00-12:05Welcome
12:05-12:45Keynote: The Past, Present, and Future of Customer Experience
Megan Burns, Founder and Principal, Experience Enterprises
Circuit Breakout - Choose Your Station
1:00-1:45Eliciting
Engagement
Brain Shift: Why Behavioral Economics is the Future of Marketing [Workshop]
Melina Palmer, Founder and CEO, The Brainy Business
Harnessing
Technology
Is Compliant Consumer Privacy Part of Your Consumer Experience?
Michael Loban, Chief Growth Officer, InfoTrust
Motivating
People Power
Creating an Award-Winning Corporate Culture That Reinforces Your Brand
Shana Harris, Chief Operating Officer, Warschawski
Discovering
Customer
Insights
Jump Start Your Data Fitness
Speaker: Kyle Swan, Senior Consultant, Data Science, Burke, Inc.
Speaker: Stephen Yokley, Data Scientist, Burke, Inc.
2:00-2:45Power Studios (Interactive Roundtables)
Circuit Breakout - Choose Your Station
3:00-3:45Creating
Value
Prioritizing the Marketing Madness for Your Customer and Brand
Steve Mintz, Founder, CLM Prescriptives, LLC
Eliciting
Engagement
Increasing Brand Differentiation and Consumer Loyalty Across Channels
Panelist: Hope Freedman, Consumer and Brand Purpose Marketer
Panelist: Sarah Chapman, Social Media Manager, CareSource
Panelist: Ashley Faus, Content Strategy Lead, Atlassian
Moderator: Michael Fleischner, Founder and CEO, Big Fin SEO
Harnessing
Technology
How a Customer-Focused Dashboard Puts You in the Driver's Seat
Shawn Phillips, Chief Technology Officer, Heart of the Customer
Motivating
People Power
Chief Customer Officer: What Is It and Why Do You Need One?
Nicholas Zeisler, Principal, CX Consultant, Zeisler Consulting
Discovering
Customer
Insights
Using Insights to Drive Better Decisions
Diane Isler, CEO, illuminim
4:00-5:00Virtual Networking and Exhibit HallConnect with AMA Cincinnati partners, IGNITE! speakers, and your fellow conference attendees for speed-connect networking.

Executive Marketers*

Catalysts for Journey Success
Jim Tincher, CCXP, Founder and CEO, Heart of the Customer

 *must have 15+ years in marketing

WEDNESDAY, APRIL 21, 2021

TimeTrackName
11:00-12:00Virtual Networking and Exhibit HallConnect with AMA Cincinnati partners, IGNITE! speakers, and your fellow conference attendees for speed-connect networking. 
12:00-12:05Welcome
12:05-12:45Keynote: How Marketing is Being Reinvented for an Experiential Age
Rishad Tobaccowala, Author and Educator
Circuit Breakout - Choose Your Station
1:00-1:45Creating
Value
Design Thinking [Workshop]
Sanjay Puligadda, Associate Professor, Miami University
Eliciting
Engagement
From the Horse's Mouth: How to Get Your Customers to Share Their Voices
Jeff Ernst, Founder and CEO, SlapFive Inc.
Harnessing
Technology
How Synergy Between Humans and Technology Can Improve Customer Experience
Panelist: Ferry Hoes, Co-founder and Brand Humanizer, Brand Humanizing Institute
Panelist: Rodrigo Andrade, Head of Innovation and Artificial Intelligence, FNC IT
Moderator: Ryan Frederick, Principal, AWH
Motivating
People Power
Power Up to an Inclusive Work Environment
Dima Ghawi, Keynote Speaker and Executive Coach, Dima Ghawi, LLC
Discovering
Customer
Insights
Avoiding Icebergs Through Preventative Research
Tyler King, Design Lead, IBM
2:00-2:45Power Studios (Interactive Roundtables)
Circuit Breakout - Choose Your Station
3:00-3:45Creating
Value

If Disney Ran Your Business: Secrets to Lead and Create a Disney-like Experience and Winning Team Culture
John Formica, America's Customer Experience Coach

Eliciting
Engagement
The Funnel After the Funnel: Why Post-Sale Marketing Matters
Amy Mengel, Founder and Principal, Hatwix
Harnessing
Technology
Marketing Automation: Is Your Company Prepared to Make It Work?
Keri Witman, President and Founder, Clever Lucy
Motivating
People Power
Heartstrings: Build a Culture Centered on Customer Experience
Mihali Stavlas, CEO, Mellonaid
Discovering
Customer
Insights
The Art of Listening to Your Community and Putting Insights Into Action
Panelist: LeAnne Armstead, Digital Affiliate Marketing Manager, Kroger
Panelist: Michelle Bonavitacola, Director, Enablement, DailyPay, Inc.
Moderator: Mary Drumond, Chief Marketing Officer, Worthix
4:00-4:45Keynote: The New Role of Marketing in CX
Brian Solis, Global Innovation Evangelist, Salesforce
Interviewer: Nick Glimsdahl, Director of Contact Center Solutions, VDS
4:45-5:00Conclusion

SPEAKER TRACKS

CREATING VALUE (POWERLIFTING)

  • Prioritizing the Marketing Madness for Your Customer and Brand
  • Design Thinking [Workshop]
  • If Disney Ran Your Business: Secrets to Lead and Create a Disney-like Experience and Winning Team Culture

ELICITING ENGAGEMENT (FLEXIBILITY)

  • Brain Shift: Why Behavioral Economics is the Future of Marketing [Workshop]
  • Increasing Brand Differentiation and Consumer Loyalty Across Channels [Panel]
  • From the Horse’s Mouth: How to Get Your Customers to Share Their Voices
  • The Funnel After the Funnel: Why Post-Sale Marketing Matters

HARNESSING TECHNOLOGY (COORDINATION)

  • Is Compliant Consumer Privacy Part of Your Consumer Experience?
  • How a Customer-Focused Dashboard Puts You in the Driver’s Seat
  • How Synergy Between Humans and Technology Can Improve Customer Experience [Panel]
  • Marketing Automation: Is Your Company Prepared to Make It Work?

MOTIVATING PEOPLE POWER (ENDURANCE)

  • Creating an Award-Winning Corporate Culture That Reinforces Your Brand
  • Chief Customer Officer: What Is It and Why Do You Need One?
  • Power Up to an Inclusive Work Environment
  • Heartstrings: Build a Culture Centered on Customer Experience

DISCOVERING CUSTOMER INSIGHTS (SPEED)

  • Jump Start Your Data Fitness
  • Using Insights to Drive Better Decisions
  • Avoiding Icebergs Through Preventative Research
  • The Art of Listening to Your Community and Putting Insights Into Action [Panel]

POWER STUDIOS

Our Power Studios interactive breakout sessions give you the opportunity to engage directly with speakers and network with other conference attendees!